“Where are all my clients?”
Well hello 😉
So you have a business idea, and after lots of consideration, you decide to go for it. You’re all set up, web site, social media, brand, products and services. All of it.
(Insert tumbleweed noise here)
the BIGGEST problem business people face today, and the biggest reason most businesses fail is due to lack of income… from clients.
So in a sea of Internet and advertising madness, how do you attract clients? And how do you make them stick around?
Here are my top three tips to help you get clients today, and how to get them to fall in love with you forever.
Ask people what they want
There’s no point in selling a product that no one wants. Unless you want to be poor and frustrated. Doing simple market research has never been easier. You can use sites like SurveyMonkey or even just poll people directly on Facebook and Twitter.
- You can ask people what products they want from you, or how they want them to be received (live events vs webinars vs a book etc).
- You can ask people what’s the number one problem they have that they’d love you to resolve.
- You even can ask people how much they’d pay for a service that you’re thinking of offering.
It’s all up for grabs.
To honour their time, once they’ve filled in the survey for you, you should send them to a thank you page that has a very lovely product offer on it, something like a half price course.
…A cheap product (maybe a loss leader), or even a free product such as an online course or ebook on Google Ads and offer more expensive complimentary products on your web site as upsells.
This way you build your client’s email addresses fast. This is absolutely gold to any business, as you can offer many other solutions and give more valuable information to them over the length of their subscription to your email list.
I used Google Adwords as soon as it came out, back in the stone age, and was always top of the ads for my chosen products. I always advertised my most popular or profitable products. I had 800 products on my web site, so the chances of someone buying just the one advertised product was slim. We spent a lot on advertising, but this built us up to be the largest business of its kind in Europe. It was worth it.
Network, but not too much
Yes, there are a bucketload of social media millionaires now, and it’s tempting to think if you just keep posting stuff, it’ll happen to you. But that’s not as likely as creating a real business with real products.
So use social media in a clever way, but don’t use it too much. And keep it very tight to your niche. You do know what your niche is, right?
You want to drive your social media tribe to your blog, there you want to give them good, regular and relevant content in your special unique style. In the blog, you want to offer them a CTA (Call To Action), which would probably involve offering them a great gift in exchange for their email address. It could also include a direct sale CTA, which might work as your audience won’t all be cold and new.
You also want to use social media to get talking to other people, to become a well known and respected expert in your niche and to engage with your audience on a personal level. This builds huge amounts of trust and love, so when they do visit your web site, they already know you and are more likely to sign up to your email list.
So that’s my top three ways to get clients now…
Quite simply it’s research, buy and schmooze 😉 There are many many more ways to get and keep clients, and I invite you to watch this video that will put you in the best frame of mind to think about this for yourself. After all, with clients who love you and are clamouring to buy your stuff, you’ll become even more passionate and motivated to get that stuff out there. Happiness all round!